There are many factors to consider when choosing a company name, including marketability, memorability, and legal considerations. 

To help you narrow down your options, we’ve compiled a list of 15 tips for picking the perfect company name.

1. Keep it simple and easy to remember.

Your company name should be easy to pronounce and spell so that potential customers can easily find your business online and in directories. A shorter name is usually easier to remember than a long or complex one.

2. Make sure it’s available.

Before you settle on a name, do a thorough search to make sure it’s not already being used by another business. You’ll need to check online, in business directories, and with the USPTO to ensure that your desired name isn’t trademarked.

3. Consider your target market.

Your company name should be relevant to your target market and industry. It should convey the right message about your brand and give potential customers an idea of what you offer.

4. Avoid names that are too narrow or too broad.

Company names for sale that is too specific may limit your growth potential, while a name that is too general may be forgettable and difficult to trademark. Try to find a balance between the two.

5. Make sure the domain name is available.

In today’s digital age, it’s essential to have a website for your business. Make sure the domain name for your desired company name is available before you settle on a final decision.

6. Avoid using initials.

While initials can make a name easy to remember, they can also be difficult to spell and search for online. If you do use initials in your company name, make sure they’re accompanied by an easily identifiable word or phrase.

7. Be careful with puns and wordplay.

Puns and wordplay can be clever, but they can also be confusing and difficult to understand. If you decide to use a play on words in your company name, make sure it’s clear and not too complicated.

8. Consider your company’s mission.

Your company name should reflect your brand identity and mission. If you’re starting a green business, for example, you may want to include environmental keywords in your name.

9. Avoid names that are difficult to spell or pronounce.

As we mentioned before, it’s important to choose a company name that is easy to remember and spell. Otherwise, potential customers may have difficulty finding your business online or in directories.

10. Check the meaning of the name in other languages.

If you plan on doing business internationally, it’s important to check the meaning of your desired company name in other languages. You don’t want a name that has a negative connotation in another culture.

11. Make sure the name is timeless.

Your company name should stand the test of time, so avoid names that are trend-based or too specific to your industry. A timeless name will serve you well as your business grows and evolves over time.

12. Consider using a made-up word.

Made-up words can be memorable and easy to trademark, but they can also be difficult to pronounce and spell. If you decide to go this route, make sure the word is relevant to your brand identity.

13. Get feedback from others.

Before you settle on a final decision, it’s always a good idea to get feedback from friends, family, and other trusted advisors. They may have suggestions that you hadn’t considered.

14. Do a trademark search?

As we mentioned before, it’s important to make sure your desired company name isn’t already trademarked. You can do a search on the USPTO website to see if there are any similar trademarks already registered.

15. Hire a professional naming company.

If you’re having trouble coming up with the perfect name for your business, you may want to hire a professional naming company. They can help you brainstorm ideas and find a name that is both unique and memorable.

Conclusion:

Choosing the perfect company name is no easy task, but it’s definitely worth the effort. A great name can help you build brand equity and establish yourself in the marketplace. Follow these tips and you’ll be well on your way to finding the perfect name for your business.